4:44 was a success not only for JAY-Z but for its producer, No I.D. His choice of samples and overall style won many plaudits, as to be expected for a multiple award-winning producer and Head of Creative at Def Jam Recordings. In 2016, he did a talk at Loop (A Summit for Music Makers) and talked about staying relevant in modern hip hop and why he likes to leave his beats sounding “unfinished.”
Stream it below.
No I.D: Making beats for Jay-Z and longevity in hip hop | Loop
